Google Ads, formerly known as Google AdWords is an online platform that allows businesses to display and promote their brand, products or services on Google’s search rankings. One can often recognise such ads as the search result will have a small ‘Ad’ label on it. Today, Google Ads have become a critical part of a business’s marketing strategy as it helps place relevant ads in front of the target audience.

Google Ads are known for their great reach and seamless targeting, which is why a brand needs to run a Google Ads campaign from time to time. Another great aspect of Google Ads service is that it’s pay-per-click (PPC). Let’s go over why Google Ads is so important for businesses in detail.

• Faster Results : When it comes to getting instant results, Google Ads is the way to go. Our team has some of the best Google ad specialists who can help get you desired results in no time. The minute they hit the campaign running, your business will be at the top of your target audience’s search results.
• Targeted Reach : With Google Ads, we have the ability to show ads to our ideal customers based on aspects like location, interests, search behaviour and more. This specific aspect ensures that the ads are seen by those most likely to make a purchase.
• Measurable Results : Google Ads make it very easy to track each detail of the campaign’s performance. This real-time data can help fine-tune your strategy, ensuring you get the best return on investment (ROI). 
• Cost-Effective : Because Google Ads works on pay-per-click (PPC) model, you only pay when a user clicks on your ad. This feature allows advertisers to control their budget and ensure that they’re spending money only on potential customers.
• Increase Brand Recognition : Google is the first platform people go to when they want to search for something – whether it is a product or a service. That’s why it’s incredibly important to have a presence on the world’s most used search engine. When you promote your brand on Google Ads, rest assured it will always be visible to the target audience. When users see the same ad multiple times, they are more likely to recognize your brand.